△ is a music video concept that peers in at artists as products. It’s a sublime glance at sponsorship. All the elements of glamor are there, but it needed to feel empty and raw at the same time. For that reason, we wanted the “behind the scenes” footage to feel more dreamy than the product shots themselves by incorporating VHS footage into each scenario.


Director - Mason Thorne

Editor - Benton Africano

Stylist - Mary Mooney

DP - Nick Shamblott

VHS - Jordan Holtane